The commercialization of self-care, especially in social media, often pushes a distorted view that equates self-care with consumerism. Influencers frequently showcase self-care routines that are centered around expensive products, lavish experiences, or aesthetically pleasing but costly purchases. While these might feel luxurious or comforting, this perspective overlooks the true essence of self-care, which isn’t about buying things but about nurturing our physical, emotional, and mental well-being.

The Problem with Consumer-Driven Self-Care

• Overemphasis on Products: Many influencers equate self-care with purchasing items like expensive skincare products, home decor, or trendy Lululemon workout gear. This can make self-care feel exclusive or unattainable for those who don’t have the disposable income to indulge in these luxuries.
• Filling a Void: Buying things can provide a temporary dopamine rush, but it often fails to address the deeper needs that real self-care requires, such as emotional support, mental clarity, or physical rest.
• Sustainability: Constant over-consumption can negatively impact the environment and personal finances, contradicting the idea of self-care by creating stress over debt or contributing to environmental harm.

A Slow-Living Approach to Self-Care

Self-care doesn’t have to involve expensive purchases or grand gestures. It’s about intentional actions that nourish your mind, body, and soul in simple, meaningful ways. Here are some slow-living self-care practices that focus on well-being, without the need for over-consumption:

1. Mindful Moments: Create small, mindful routines throughout your day. It could be as simple as savoring a cup of tea, journaling, or spending 5 minutes doing deep breathing exercises. These moments help ground you and bring a sense of calm without spending a penny.
2. Connect with Nature: Take a walk in the park, visit a local garden, or spend time in your backyard. The calming effects of nature can reduce stress and increase feelings of well-being without the need to buy anything.
3. Create Rituals: Develop simple rituals that don’t rely on purchasing new things. For example, lighting a candle you already have, practicing meditation, or indulging in a quiet moment of gratitude before bed.
4. Nurture Relationships: Sometimes, the best form of self-care is spending quality time with loved ones. This could be a long chat with a friend, a shared meal, or simply sitting together in comfortable silence.
5. Digital Detox: Reducing time spent on social media can free you from the comparison trap that influencers unintentionally create. Disconnecting for a few hours or even a whole day can rejuvenate your mind and give you space to focus on your personal needs.
6. Learn Something New: Engage your mind by learning a new skill, hobby, or craft that brings you joy and a sense of accomplishment. This can be as simple as reading a book from the library, trying a new recipe, or learning to knit.
7. Rest and Restore: Taking time to rest and allow your body and mind to recover from daily stress is one of the simplest yet most powerful forms of self-care. This could mean going to bed earlier, taking a nap, or simply allowing yourself to do nothing for a while.
8. Simplify Your Space: Instead of buying new things, declutter and organize your home. A calm, clutter-free environment can greatly impact your mental health and doesn’t require a trip to HomeGoods.

Addressing Influencer Culture without Insulting

It’s important to acknowledge that influencers often show a version of self-care that appeals to their audience and personal brand, but that doesn’t mean it’s wrong. Here are ways to challenge the commercialization of self-care without criticizing individuals:

1. Balance the Conversation: Share your perspective on how self-care can also be simple and sustainable. Highlight the non-material aspects of self-care while acknowledging that, for some, certain purchases may enhance their well-being. The key is balance.
2. Celebrate Accessibility: Promote the idea that self-care is accessible to everyone, regardless of financial means. Encourage people to discover what works best for their own needs, and celebrate the fact that true self-care often costs nothing.
3. Lead by Example: If you’re a content creator or influencer, practice what you preach by sharing low-cost or no-cost self-care tips. Showcase ways you enjoy rest and rejuvenation without needing to spend money, showing that these moments are just as valid and beneficial.
4. Shift the Focus: Highlight the importance of internal well-being, emotional health, and mindfulness practices. Influencers can be reminded that their platform has the power to promote self-love and mental health without emphasizing material things.

By embracing these ideas, we can remind ourselves and others that true self-care is about nurturing the soul, not just filling a shopping cart. It’s possible to honor self-care in a slower, more meaningful way without the constant pressure to consume.

Let’s talk about this more–what does self-care mean to YOU and in what ways are YOU nurturing your mind, body and soul–feel free to comment!