Slow sales. A lack of clear goals. Maybe your brand feels like it’s going through an identity crisis, unsure of what it stands for or who it’s speaking to. Sound familiar? You’re not alone. In fact, these are challenges most small business owners and creators face at some point in their journey. But what if we could turn this frustration into fuel?

HELLO YOU.
I see you scrolling through your feed, watching the businesses that seem to have it all figured out. You see the creators who seem to have had overnight success, making waves, effortlessly selling out, living their best lives. And you wonder, When will it be MY turn?

And let’s not even start on that voice in your head whispering, You’re not good enough, you’ll never make it, everyone else is further ahead. It’s that all-too-familiar inner monologue; the one that convinces you that success is for everyone but YOU. But here’s the thing—you are not alone in this feeling. Everyone, yes, even the most successful creators and business owners, has dealt with imposter syndrome at some point.

This June, we’re going to shut that voice down and channel the obsessive, laser-focused mindset of Joe Goldberg from the hit Netflix show YOU—without the whole creepy stalker part, of course! We’re introducing the Joe Goalberg Obsessive Strategy for Success, a four-step approach designed to get you out of your own head, clear the fog of doubt, and build a rock-solid foundation for your business. No more comparing yourself to others. It’s time to obsess over your goals in the healthiest way possible.

The 4-D’s of Joe’s Obsessive Strategy:

1. Desire – You Have to Want It

Joe Goldberg doesn’t do things halfway. When he wants something, he’s all in—no questions asked. And the same goes for your business. If you want success, you’ve got to desire it with every fiber of your being. Not just the idea of success, but what your version of success looks like. You know, the kind that’s personal, meaningful, and tailored to your goals. Without desire, it’s just another day of scrolling through social media, wondering why it’s not you yet.

Action: Ask yourself: What do I truly want for my business? Now write it down. Make it real. Desire is the first step in making your dreams tangible.

2. Dedication – Stay Committed, No Matter What

Joe is nothing if not dedicated to his cause. He doesn’t waver. He doesn’t quit. And you need that same unwavering dedication. No matter how many businesses you see that seem to have it all together (spoiler: they don’t), it is your dedication to your vision that will keep you on track. Dedication means showing up even when the road gets tough.

Action: Commit to working on your business every day. Even if it’s just a small task, stay dedicated, even when it feels like the world is moving faster than you.

3. Discipline – Control Your Impulses, Build Good Habits

Joe’s discipline might be twisted, but we can use it for good! Discipline in your business means establishing habits that keep you focused and productive. It’s the behind-the-scenes work that pays off in the long run- scheduling content, automating processes, and sticking to your goals. No more chasing every shiny trend just because someone else is doing it. Let’s channel your energy into what works for you.

Action: Create a weekly plan and stick to it. No more distractions or impostor thoughts telling you to quit.

4. Determination – The Power to Never Back Down

No one has more determination than Joe Goldberg. Whether it’s obsessing over a goal or figuring out his next move, he never backs down. Even when the going gets tough or you feel like you’re lagging, it’s your determination that will keep you moving forward.

Action: Write down your biggest goal for the next 30 days. And don’t stop until it’s done. Determination is what separates the dreamers from the doers.

Putting It All Together: The Joe Goalberg Obsessive Strategy for Your Business

The next month will be all about applying these 4-D’s to your business—without any dark deeds, of course. The Joe Goldberg Obsessive Strategy for Success will help you build clear systems, develop powerful habits, and transform that nagging inner voice of doubt into a powerful ally. You’re going to stop comparing yourself to others and obsess over your growth. You’re going to obsess over your success in the healthiest way possible because you deserve it.

You’ll receive daily blog posts with actionable steps that will help you close out Q2 strong and set the stage for a killer Q4. Just like Joe, we’re going to go all in on your goals, but without any illegal behavior, thank you very much.

Are you ready to say goodbye to impostor syndrome and hello to your success?
Let’s kick off June by focusing on your business, establishing systems, and ensuring that by Q4, your brand is exactly where you want it to be. Stay tuned for the first post on June 1. Your business success story starts now.