You want to change your life. Build the business. Launch the brand. Finally, write that newsletter.
But there’s one thing in your way: You keep treating your goals like acquaintances. I want you to start treating them like obsessions.
You don’t need more motivation.
You need Joe Goalberg energy: focused, intense, unnerving dedication to the outcome.
Now, let’s be clear—I’m not advocating for stalking, murder, or locking anyone in a glass cage.
You should begin crafting your dream life the way Joe pursues a potential lover: with strategy, research, passion, and an unwavering focus on the prize.
The Joe Goalberg Method:
- Obsess: Choose your target and make it the only thing that matters.
- Eliminate: Cut the distractions like they’re side characters that dilute the plot.
- Execute: Make every day a plot point. You’re not waiting. You’re writing the story.
What This Series Will Do for You:
Over the next 30 days, I’ll walk you through a twistedly motivational system to help you:
- Fix your scattered focus
- Build a routine that actually sticks
- Reignite your love for what you’re building
- And maybe, just maybe, start acting like the main character again
Because she didn’t grow her business by accident.
She studied. She obsessed. She became so good that they couldn’t look away.
CALL TO ACTION FOR DAY 1:
Start by choosing your “target.” What’s the ONE thing you want to build, finish, or launch by June 30?
Comment or journal it. Print it. Frame it. Whispers are fine, too.
Tomorrow: “Get Obsessed or Get Forgotten” — and yes, it’ll sting.





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