Flirt with your goals if you want. But don’t be surprised when they ghost you back.

You say you want to grow.
To sell out. To scale up. To finally build the thing.
But here’s the question:

Can you name the one goal that—if accomplished—would change everything?

Because vague dreams don’t build businesses.
Obsessions do.

Strip It Down Like Joe Would

Joe Goldberg doesn’t chase 47 things at once.
He doesn’t multitask or say “maybe someday.”
He fixates. He filters. He targets.
And while we’re not locking anyone in a cage today, we are locking in your purpose.

My Example: Stripping the Goal

Surface goal:
“I want to create The Oubaitori Edit to highlight small businesses and Amazon products.”

Okay. But what’s the real purpose? What’s the transformation?

Refined goal:
“I want to build a story-driven platform that connects people to small businesses and intentional living tools, while generating affiliate income through Amazon and curated content.”

Now we’re getting somewhere. This is a mission with muscle.

Try This Framework

1. What are you building?
2. Who is it for?
3. What will your audience walk away with?
4. What does this goal do for you?

Write it out in this format:
“I want to create a [platform/product/service] that helps [audience] [benefit], while building [income/system/outcome] for myself.”

Say it like Joe would. Write it on your wall. Lock it in.

Why This Matters

Because vague goals lead to vague action.
And vague action leads to burnout.

But clarity?
Clarity is gasoline. It ignites direction. It powers decisions. It cuts the fluff.

As James Clear says in Atomic Habits:
“You do not rise to the level of your goals. You fall to the level of your systems.”

Naming the right goal is the first brick in your system.

Journal Prompt

What’s the goal I keep dancing around because I’m afraid of what would happen if I actually achieved it?

Let’s Talk

Drop your locked-in goal in the comments or share it in your stories.
Not your dreamboard goal.
Your this-could-change-everything goal.

The one that’s been stalking you back.

---

Tomorrow: The 7-Step Plan to Execute Like a Netflix Villain
Without getting canceled. Or arrested.