Which YOU Character Is Your Brand Archetype? Discover Your Monday Mood and Business Superpower

You wake up on a Monday.
Your phone is already buzzing.
Your to-do list feels longer than a CVS receipt.
And suddenly the motivation from your weekend planning session has vanished into thin air.

Sound familiar?

You’re not lazy. You’re not scattered. You just haven’t figured out how you operate best—especially when Monday hits like a freight train.

So today, we’re ditching the guilt and replacing it with clarity.
Inspired by the darkly iconic characters of YOU, this blog post is your invitation to figure out your brand archetype and tap into the version of you that thrives.

Because even Joe Goldberg had a method. And so do you.

💡 Introducing the YOU Brand Archetype Quiz

Whether you’re an entrepreneur, content creator, or small business owner trying to get your life (and strategy) together by Monday at 9am, this quiz will help you:

Understand how you naturally approach business and productivity
Discover your strengths (and where you tend to fall apart)
Learn how to reset after the weekend so you can actually get things done
Stop comparing yourself to everyone else’s highlight reel

🧠 QUIZ: Which YOU Character Is Your Brand Archetype?

Discover your Monday energy, your business superpower, and what keeps you motivated when the weekend glow fades.

💬 1. How do you approach Monday mornings?
A. Already knee-deep in analytics and obsessing over your click-through rate.
B. Brewing coffee with a candle lit, journaling your intentions.
C. Brainstorming 15 new content ideas before finishing breakfast.
D. You’re checking your calendar, prioritizing ruthlessly, and shutting off distractions.
E. Still under the covers wondering how it’s Monday again.

💬 2. What’s your content creation style?
A. Meticulously planned and scheduled in Notion with key metrics tracked.
B. Heart-led captions with vulnerable stories and dreamy photos.
C. A reel here, a blog post there—whatever feels exciting in the moment.
D. Clean, high-level content with strong calls to action and boundaries.
E. Inconsistent, but when it hits? It really hits.

💬 3. Your biggest business struggle?
A. Overthinking every move and struggling to relax.
B. Taking things personally and burning out from overgiving.
C. Too many ideas, not enough execution.
D. Letting go of control and trusting others.
E. Comparing yourself to everyone and getting stuck in analysis paralysis.

💬 4. What motivates you?
A. Precision, data, and control.
B. Making a real impact in people’s lives.
C. Creative freedom and self-expression.
D. Power, growth, and efficiency.
E. Feeling seen, appreciated, and emotionally aligned.

💬 5. Which quote hits hardest?
A. “Obsession isn’t a flaw. It’s a strategy.”
B. “When your heart leads, your business follows.”
C. “Chaos breeds creativity. I thrive there.”
D. “I don’t hustle. I execute.”
E. “I’m just trying to find my rhythm in a world that never slows down.”

🎯 Results:
Mostly A’s – You’re JOE: The Obsessed Strategist
You’re intense, focused, and driven. Your brand is sharp, your goals are clear, but remember: take breaks or you’ll burn out stalking your own perfection.

Mostly B’s – You’re LOVE: The Passion-Driven Empath
You’re heart-first and values-based. People feel your sincerity. Guard your energy and make space for recovery—or you’ll give too much.

Mostly C’s – You’re FORTY: The Chaotic Creative
You have brilliance pouring out of you. Your ideas can change the game—but you’ll need focus, routines, and accountability to bring them to life.

Mostly D’s – You’re KATE: The CEO with Boundaries
You’re polished and strategic. You run a business like a boss. But don’t forget to soften sometimes—your humanity is part of your power.

Mostly E’s – You’re BECK: The Dreamy Dabbler
You’ve got vision, charm, and big potential. You just need structure and belief. Romanticize the routine and focus on one goal at a time.

✨ Why This Matters

When you understand your archetype, you stop trying to force yourself into someone else’s routine.

You stop chasing the latest hustle trend.
You stop getting discouraged by the Monday blues.
You build a business—and a life—that works with your energy instead of against it.

🧠 How To Use Your Archetype To Help YOU Stay On Track (No Matter What Stage You’re In)

Every archetype has power—whether you’re just starting out or scaling a six-figure dream. Here’s how to lean into yours:

JOE – The Obsessed Strategist

Use your hyper-focus to break down goals into daily rituals
Design a “war room” with mood boards, KPIs, and inspiration
Set rest alarms so you don’t forget to breathe

LOVE – The Passion-Driven Empath

Build business routines that nurture you
Create connection-based content that builds loyalty
Block off time weekly for boundaries and rest

FORTY – The Chaotic Creative

Capture every idea, but assign priorities
Use themed workdays to bring structure to your genius
Collaborate with someone grounded to help you follow through

KATE – The CEO with Boundaries

Set measurable goals and stick to clear workflows
Use automation and systems to protect your energy
Let your audience see the human behind the power

BECK – The Dreamy Dabbler

Pick one platform, one offer, one goal
Romanticize your process to make consistency feel exciting
Celebrate tiny wins to build confidence