What Kind of Content Creator Are You? YOU Archetypes as Content Strategy

You keep hearing it: “Be consistent.” “Post daily.” “Repurpose your content.”

But let’s be honest. If you’ve tried to force yourself into a rigid content calendar that doesn’t fit your energy, your season, or your brain wiring, you know it doesn’t last.

Enter the YOU Archetype framework.

Because your content strategy should work for you, not exhaust you.

Today, we’re exploring the type of content creator you are, based on your YOU character archetype, and how to establish a workflow that gets things done.

🧠 If YOU Characters Made Content…

JOE – The Obsessed Strategist

Content lives in: Notion, Airtable, and your mind palace
Vibe: Deep dives, tutorials, and storytelling that sticks
Preferred platforms: Blog, long-form YouTube, newsletters
Humor twist: Probably has 3 backup Google Drives and an Airtable just for metrics

FORTY – The Chaotic Creative

Content lives in: 45 Canva drafts, 3 voice notes, and one random napkin
Vibe: Trendy, off-the-cuff, hilarious or heartfelt
Preferred platforms: TikTok, Instagram Reels, experimental stories
Humor twist: Forgot to hit post but created 8 new ideas while baking banana bread

LOVE – The Passion-Driven Empath

Content lives in: Your Notes app, your heart, and your audience DMs
Vibe: Raw, vulnerable, inspirational
Preferred platforms: Instagram carousels, stories, blogs, Substack
Humor twist: Cries editing their own caption, then posts it anyway

KATE – The CEO With Boundaries

Content lives in: SOPs, templated calendars, Google Workspace
Vibe: Educational, polished, value-packed
Preferred platforms: LinkedIn, email marketing, branded reels
Humor twist: Batch filmed 12 videos in one afternoon with 2 wardrobe changes

BECK – The Dreamy Dabbler

Content lives in: Pinterest boards, old journals, that one perfect photo
Vibe: Aesthetic, nostalgic, romantic
Preferred platforms: Pinterest, Instagram Grid, lifestyle YouTube
Humor twist: Spends 2 hours curating the caption and 0.5 seconds posting

I’m BECK (in case you haven’t figured that out yet)

🔥 How to Create Content That Honors Your Pillars (and Your Energy)

No matter your archetype, here’s how to build a sustainable content flow:

Step 1: Define Your 3 Core Content Pillars

Ask yourself:

What do I love talking about?
What can I teach or inspire?
What content does analytics show my audience engages with?

Example Pillars:

Slow Living / ADHD-Friendly Routines
Product Reviews / Affiliate Recs
Small Business Features / Empowerment

Step 2: Match Creation Times to Energy Zones

Joe = Morning deep work.

Forty = Midday bursts of creativity.

Love = When emotions hit.

Kate = Scheduled work blocks.

Beck = Quiet, slow mornings or late nights. (I’m most productive late afternoon)

Use a time-blocking planner and ask: When do I feel most me?

Step 3: Choose 2 Platforms to Prioritize

Trying to do all the things is a fast track to burnout. Focus on:

1 long-form platform (YouTube, Blog, Email)
1 short-form platform (TikTok, IG, Pinterest)

Your content should stretch you a little, but never break you.

Step 4: Use a Workflow That Makes Sense for YOU

Joe: Weekly KPI check-in, content matrix, planned rollout
Forty: Idea bank, weekly pick-and-post, checklists
Love: Storytelling prompt bank, “post when moved” window
Kate: Monthly calendar, batching, repurposing system
Beck: Photo-led grid planning, intuitive posting days

Step 5: Reframe the Posting Process

Create a vibe:

Light a candle
Play your “get-it-done” playlist (for me it’s 80’s-early 2000s music)
Set a timer for 20 minutes to create, 10 to post

Create rituals, not pressure.

🧭 Final Tip: Consistency Is Not About Daily Posting

It’s about daily presence. Daily intention. Weekly momentum.

Let your archetype guide you, not shame you.

And remember: even Joe Goldberg needed a reset plan. You just don’t have to fake your death to find yours.

Coming tomorrow: Routines That Don’t Suck the Soul Out of You – YOU Archetype Productivity Plans