She was paying $47/month for a platform she hadn’t touched in three months.

She called it “just in case.”

But let’s be honest—
That wasn’t a safety net.
It was a self-imposed trap.
A subscription-shaped shackle dressed up as strategy.

Just like Joe kept Beck around long after he should’ve let go, you’re probably holding on to systems, tools, and offers that are no longer serving you.

And it’s costing you more than money.
It’s costing you mental bandwidth.
It’s cluttering the signal.
It’s slowing the obsession.

Today’s Wisdom: Audit Like a Psychopath

Not the blood kind.
The brutal clarity kind.
The kind that ruthlessly cuts what no longer serves.

The 3-Question Audit

Ask yourself:

1. Have I used this in the last 30 days?
   (If not, it’s collecting dust and dollars.)
2. Does it directly move my current goal forward?
   (Beck didn’t. That $197 content course might not either.)
3. Do I enjoy using it, or do I dread it?
   (If you need a pep talk just to open the app—it’s a no.)

This isn’t minimalism for the aesthetic.
It’s strategic subtraction.
It’s digital survival.

Categories to Audit (You Know You’re Avoiding Them)

💻 Email marketing tools – Are you paying for segmentation you aren’t using?

📱 App subscriptions – Delete the 12 “productivity” apps that now just ping you.

📦 E-commerce platforms – Are you managing stores you haven’t updated since Q4?

📂 Freebies + lead magnets – Do they still match your offers—or are they old bait?

🧠 Online courses – Are they collecting wins or just collecting guilt?

What Happens When You Cut the Clutter?

You get time back.
You get mental energy back.
You get obsessive focus back.

You stop managing junk you don’t need, and start optimizing what you do.

You don’t need 8 dashboards, 3 platforms, and a graveyard of half-used tools to run a profitable business.

You need obsession.
Clarity.
Systems that actually get used.

Wisdom Recap: Midweek Assignment

1. Audit your systems like Joe audits your Goodreads reviews: thoroughly.
2. Cancel one tool you haven’t used since your last burnout.
3. Create a “Hell Yes” stack—tools, platforms, and systems you’d defend with your life (or at least your credit card).

Because sometimes, building the life you want doesn’t start with adding.

It starts with subtracting.

And unlike Joe, you don’t need to kill anything.
You just need to hit “unsubscribe.”