Category: marketing

  • The Power of Vision Boards: Seeing Clearly in Life

    The Power of Vision Boards: Seeing Clearly in Life

    There are moments in life when clarity doesn’t arrive quietly.It comes after pulling over.After the fear passes.After the rain finally lets up. I still remember driving from Cleveland toward home on the Ohio Turnpike, caught in a dangerous storm that forced me into emergency parking along the freeway. Visibility was nearly gone. I couldn’t see…

  • Tuesday Tip: Close the Books on 2025 — With Intention

    Tuesday Tip: Close the Books on 2025 — With Intention

    The final days of the year have a certain quiet honesty to them. The rush of Q4 fades, inboxes slow down, and you finally have enough breathing room to look at your business without urgency hovering over your shoulder. This is the time to do the kind of review that actually moves you forward. Not…

  • Create Your 2026 Resolution Blueprint Today

    Create Your 2026 Resolution Blueprint Today

    HELLO YOU, YES YOU WITH BIG DREAMS AND ZERO TIME. LET’S TALK ABOUT YOUR 2026 RESOLUTION BLUEPRINT Joe Goalberg would walk into your living room, see the overflowing laundry basket, the half-written content calendar, the cold coffee on the counter, and he would tilt his head the way he does when he knows you are…

  • Why ‘Things I Will Not Do’ Can Change Your Life

    Why ‘Things I Will Not Do’ Can Change Your Life

    It is December 1st, and aside from scoring some amazing Cyber Monday deals and adding far too many “Buy Now” items to our carts, we have entered that season. Resolution Season. The time of year when Planet Fitness commercials whisper, “Next year is your year,” and all of us nod along, thinking, Maybe I will…

  • Tuesday Tip: The Starbucks Bear Craze — A Masterclass in Scarcity Marketing

    Tuesday Tip: The Starbucks Bear Craze — A Masterclass in Scarcity Marketing

    Imagine being one of the most recognizable coffee brands in the world, yet watching your sales slump, boycotts trend online, and shareholders grow restless as Q4 begins. What do you do when your halo starts to dim? If you’re Starbucks, you collaborate with Hello Kitty and drop a limited-edition Bearista Glass Cup that instantly breaks…

  • Wednesday Wisdom: Tough Cities Rise Again — Youngstown’s New Chapter

    Wednesday Wisdom: Tough Cities Rise Again — Youngstown’s New Chapter

    “Tough times don’t last. Tough cities do.”Those words, painted boldly on the side of Penguin City Brewing in downtown Youngstown, aren’t just a mural. They’re a mantra, a reminder that even after decades of loss and hardship, resilience still runs through the veins of this Rust Belt city like molten steel once did. From Steel…

  • Sunday Funday: The Price of Magic

    Sunday Funday: The Price of Magic

    I was five years old in the summer of 1979 when my parents loaded up the car — no GPS, no iPads, just a paper map that folded like origami and an endless chorus of “Are we there yet?” We were headed south from Ohio to sunny Florida to visit friends in Daytona Beach. Their…

  • Candlelight with a Cause: A Conversation with Cubie Vinson of Candle Caboodle

    Candlelight with a Cause: A Conversation with Cubie Vinson of Candle Caboodle

    In a world full of synthetic scents and mass-produced products, Cubie Vinson is a breath of fresh, toxin-free air. The Westport, Connecticut-based maker behind Candle Caboodle isn’t just lighting wicks—she’s igniting change. As a chronic illness warrior with a fierce heart and a deeply artistic spirit, Cubie has turned her sensitivities into superpowers by handcrafting…

  • 🎧 If Social Media Platforms Were Songs: A Nostalgic Guide to the Vibes

    🎧 If Social Media Platforms Were Songs: A Nostalgic Guide to the Vibes

    There was a time when you had one AIM away message, one MySpace Top 8, and one screen name that definitely had the word “xoxo” in it. Now? We live in a world where every social platform has its language, tone, and vibe. It’s like having multiple personalities, but for the sake of “connection.” But…

  • From Pyramid Power to Personal Sales: The Rise, Fall, and Future of MLMs

    From Pyramid Power to Personal Sales: The Rise, Fall, and Future of MLMs

    There was a time when Multi-Level Marketing (MLM) felt like the golden ticket. A chance to work from home, be your boss, join a community of women who cheered each other on, and build “generational wealth” by sharing your favorite products. Oils, protein shakes, skincare, leggings—you name it, there was a “business opportunity” attached to…

  • Minimalism for the Mildly Deranged Entrepreneur

    Minimalism for the Mildly Deranged Entrepreneur

    She wasn’t trying to do less, but rather eliminate the excess disguised as productivity. Let’s redefine minimalism. Not as an aesthetic. But as an act of war against chaos. In a world that sells us hustle as success and perfection as peace, choosing simplicity is revolutionary. It’s not about the clean white desk or the…

  • The Energy Audit — Track What Fuels You vs. What Feeds Off You

    The Energy Audit — Track What Fuels You vs. What Feeds Off You

    Love Quinn didn’t burn out because she was weak. She burned out because she spent every waking moment trying to morph into the version of herself Joe needed—a version that didn’t even exist. She cooked. She conformed. She covered up bodies and cracked smiles. And all the while, she was drained by a man who…