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Why I Shifted My Focus from Reselling to Downsizing
In late fall of 2016, I stumbled into the world of YouTube reseller videos. They were just starting to gain traction, and the creators behind them were quickly developing loyal, almost cult-like communities. Around the same time, a friend of mine was making decent money selling on eBay as a side hustle. As a stay-at-home…
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Tuesday Tip: The Starbucks Bear Craze — A Masterclass in Scarcity Marketing
Imagine being one of the most recognizable coffee brands in the world, yet watching your sales slump, boycotts trend online, and shareholders grow restless as Q4 begins. What do you do when your halo starts to dim? If you’re Starbucks, you collaborate with Hello Kitty and drop a limited-edition Bearista Glass Cup that instantly breaks…
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Cat Hair, Camera Rolls, and Community: The Whiskered World of CatCatCity
If you’ve ever stumbled upon the Instagram account @catcatcity_, chances are you’ve smiled. Maybe it was a video of a dapper cat in a crown enjoying a treat like a king (hello, Alfie). Maybe it was a thrifted belt that looked straight out of a 1970s music video. Or maybe it was Laura Cantua’s unfiltered…
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The Energy Audit — Track What Fuels You vs. What Feeds Off You
Love Quinn didn’t burn out because she was weak. She burned out because she spent every waking moment trying to morph into the version of herself Joe needed—a version that didn’t even exist. She cooked. She conformed. She covered up bodies and cracked smiles. And all the while, she was drained by a man who…
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Cut the Dead Weight: A Midweek Obsession With Less
She was paying $47/month for a platform she hadn’t touched in three months. She called it “just in case.” But let’s be honest—That wasn’t a safety net.It was a self-imposed trap.A subscription-shaped shackle dressed up as strategy. Just like Joe kept Beck around long after he should’ve let go, you’re probably holding on to systems,…
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🛑 TUESDAY TIP: The Red Flag Audit — Patterns, People, and Platforms That Keep You Small
She said she wanted more.More income.More peace.More purpose. But every time more knocked, she opened the door to the same toxic apps, stale strategies, and low-vibe distractions.Sound familiar? Today, we channel our inner Joe Goldberg. Not the unhinged part (put down the baseball cap), but the focus.The brutal honesty.The ability to cut what doesn’t belong—without…
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Monday Motivation: It’s Not Ghosting. It’s Goal-Setting.
She didn’t explain herself.She didn’t text back.She stopped engaging with what drained her.And for once, her energy didn’t feel borrowed. It felt sacred. Ghosting gets a bad rap. But in the business of building your dream life? Sometimes the kindest thing you can do for your future is to go full vanish mode on the…
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DAY 4: Stalk the Success — How to Study Your Niche Like You’re Hunting It
Research like a creep. Execute like a queen. Obsess like your dream depends on it—because it does. She wasn’t overwhelmed. She was focused. She wasn’t guessing. She was gathering intel. And every time someone scrolled past her quietly curated obsession? She smiled. Because she knew she’d already out-planned them. Let’s be clear:Success doesn’t come to…
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Navigating the Future of Selling and Shopping
I’ve been thinking a lot about our crazy retail landscape—and how we can keep supporting the dreamers and doers who dare to build something from scratch. We’re at this fascinating crossroads: we can buy everything online in minutes (thank you, Amazon) or we can celebrate the mom-and-pop shops that pour their hearts into each product.…
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Oops, Posh Did It Again: New Fees & Shipping Changes Have Resellers Talking
I’m humming Britney Spears because Poshmark has done it again! Just like clockwork, every year right after PoshFest, they hit us with a big change that no one asked for. And this year’s bombshell? It’s a real doozy. With Q4 holiday shopping around the corner and 2024 just peeking over the horizon, Poshmark’s new fee…
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Reseller’s Guide to Navigating Supply Chain Disruptions and Maximizing Q4 Sales
As the longshoremen strike looms and we enter the critical Q4 holiday season, resellers need to be strategic and prepared to face inventory shortages, shipping delays, and shifts in consumer behavior. However, with the right approach, these challenges can also present significant opportunities. This guide provides actionable steps to help resellers, including luxury sellers, thrive…

