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Celebrate the Spirit: ’Twas the Monday Before Christmas Poem
’Twas the Monday before Christmas, and all through the house, Moms hurried with purpose, quick as a mouse.The stockings were hung weeks ago with great care,While inflation-driven prices gave shoppers a scare. The tree was already trimmed, lights glowing just right,Two-week breaks have begun, days blurring into night.Packages now rest in delivery hands,While dads eye…
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Slow Down Saturday: The Sacred Work of Waiting
Right now, most packages are no longer in our hands.Except for express overnight, they are entrusted to delivery drivers, moving steadily toward their destinations. The rush is over. The labels are printed. The Q4 push has ended. For resellers, creators, and small business owners, this moment always feels strange. After weeks of urgency, strategy, and…
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Mastering Household Chaos: The CEO Approach
Do you ever wake up, look around your house, and think, How did it get this chaotic? The floors need attention again. The laundry never seems finished. The to-do list is so long that you do not even know where to begin, let alone how to manage your time and your household with intention. You…
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Wisdom Wednesday: When You Can’t Be There and the Plan Still Changes
When you are preparing to welcome a child into the world, planning becomes a form of comfort. Appointments are scheduled, lists are checked, and a birth plan is carefully discussed with medical providers. You imagine who will be in the room, how the day will unfold, and the role you will play when the moment…
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Manic Monday, Time, and the Spaces We Can’t Control
After today, there are only a couple of Mondays left in this year, and it feels like time has been moving as fast as the Millennium Falcon jumping to hyperspace. One moment you’re planning, the next you’re wondering how the calendar flipped so quickly. Somewhere along the way, the days began to blur, and now…
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Manic Monday, Rewritten: The Resolution That Changes Everything
We talk a lot about Resolution Blueprints for business. The goals. The strategy. The quarterly plans. The scalability. But what about your personal life? What about the space you wake up in, work inside of, and try to rest within when the laptop finally closes, if it ever really does? Working from home can be…
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Build Your Resolution Blueprint for Success 2026
HELLO YOU, let’s build a Resolution Blueprint that moves the needle in 2026 AKA (The Joe Goalberg Method for Cutting the Noise and Committing to Your Glow-Up) Ever felt like you were made for more, but got distracted halfway through your morning coffee? You are not alone. Most creators, entrepreneurs, and work-from-home moms are juggling…
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Why I Shifted My Focus from Reselling to Downsizing
In late fall of 2016, I stumbled into the world of YouTube reseller videos. They were just starting to gain traction, and the creators behind them were quickly developing loyal, almost cult-like communities. Around the same time, a friend of mine was making decent money selling on eBay as a side hustle. As a stay-at-home…
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Create Your 2026 Resolution Blueprint Today
HELLO YOU, YES YOU WITH BIG DREAMS AND ZERO TIME. LET’S TALK ABOUT YOUR 2026 RESOLUTION BLUEPRINT Joe Goalberg would walk into your living room, see the overflowing laundry basket, the half-written content calendar, the cold coffee on the counter, and he would tilt his head the way he does when he knows you are…
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Why ‘Things I Will Not Do’ Can Change Your Life
It is December 1st, and aside from scoring some amazing Cyber Monday deals and adding far too many “Buy Now” items to our carts, we have entered that season. Resolution Season. The time of year when Planet Fitness commercials whisper, “Next year is your year,” and all of us nod along, thinking, Maybe I will…
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Tuesday Tip: The Starbucks Bear Craze — A Masterclass in Scarcity Marketing
Imagine being one of the most recognizable coffee brands in the world, yet watching your sales slump, boycotts trend online, and shareholders grow restless as Q4 begins. What do you do when your halo starts to dim? If you’re Starbucks, you collaborate with Hello Kitty and drop a limited-edition Bearista Glass Cup that instantly breaks…

