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Tuesday Tip: Why Running a Small Business Feels Like March Madness — and How to Win Your Own Tournament
March Madness isn’t just a basketball tournament—it’s a rollercoaster of strategy, surprises, and relentless determination. If you’re a small business owner, that probably sounds very familiar. Here’s your reminder: Running a small business is like competing in your own version of March Madness every single day. The chaos, the hustle, the underdog energy—it’s all part…
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Set the Mood with Vibe & Glo Candles
Feature Friday: The Glow of Nostalgia with Vibe & Glo Candle Studio There are scents that simply smell good. Then there are scents that transport you—scents that unlock a time capsule of moments, feelings, and long-forgotten days of endless possibility. Meadow Dew is one of those rare finds. One strike of the match and suddenly,…
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5 Creative Ways to Get People to Visit Your Profile (and Why It Matters)
We’ve all been there—posting consistently, hustling for likes, and waiting for those magic followers to flood in. But here’s the thing: getting people to visit your profile isn’t about just creating content. It’s about intentionality—driving traffic to your digital storefront, where the real magic happens. Your profile is more than just your bio and a…
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Friday Feature: A Handcrafted Embrace – The Lemongrass Sea Salt Experience
There are rare moments when life, in its ceaseless bustle, offers a pause—a whisper of nostalgia and a return to simpler pleasures. This Friday, I was reminded of that sentiment through an unexpected treasure: a gift from Longharvest Traditions. Among the four premium soaps they craft with passion in Connecticut, the one I received was…
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Hit Record: Why Starting a Small Business is Like Making a Mixtape
Remember the good old days of sitting by the radio, finger hovering over the record button, waiting for just the right song to come on so you could capture it for your mixtape? You had to time it perfectly—too soon, and you’d get the DJ’s voice; too late, and you’d miss the intro. And if…
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Kimberly Johnson Co: Disrupting Ageism
Happy Feature Friday, dear friends. Allow me to transport you to a secret garden of my own making—a realm where time slows, and every detail is imbued with intention and quiet elegance. I speak, of course, of the luminous world created by Kimberly Johnson, a woman whose candle company is as much a celebration of…
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Creating Moments of Comfort with Cashmere Luxe Home
There’s something truly special about scent—how a single note can transport us to another time, another place, another feeling. It’s why I believe in filling my home with fragrances that elevate the everyday, turning simple moments into something extraordinary. When I received a gift from Cashmere Luxe Home, I quickly realized it wasn’t just about…
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Soft Launch Announcement: The Oubaitori Edit Coming February 1
We’re excited to share that our journey, originally inspired by Slow Living, has evolved into a broader mission and a new name: The Oubaitori Edit. We’ll officially begin this chapter on February 1, bringing together mindful living, content & copywriting services for small businesses (particularly those led by chronically ill entrepreneurs), and commentary on the…
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Friday Feature: Unboxing Faith and Creativity
I found it on my front stoop this morning, waiting with quiet confidence—a bold and beautiful box in need of discovery. Even the snow surrounding it couldn’t dim the burst of color and cheer from its bright branding. I peeled back the layers to reveal a 40 Oz tumbler so sleek, it might’ve just walked…
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Tuesday Business Tip: Let’s Make Social Media Social Again
Remember when TikTok went dark for those 12 hours and everyone suddenly realized how much we crave connection? Whether it’s watching someone cook dinner, demonstrate a cleaning hack, bake sourdough, or share the behind-the-scenes of their small business—we want to see real life. But over time, social media started feeling a bit like WWE wrestling—staged…
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Eunoia Candle Co. – The Scent of Beautiful Thinking
Hey friends! If you tuned in to last week’s Feature on Handcrafted by Nature, you already know we have a soft spot for brands that bring a little joy—and a little zen—into our everyday routines. Well, get ready for another dose of delight because today I’m super excited to introduce you to Eunoia Candle Co.…
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Are You a Spaghetti Marketer? How to Stop Chasing Views and Start Nurturing Your Followers
If you’re a small business owner juggling the roles of creator, marketer, and customer service rep, chances are you’ve experienced the burnout of social media. You’re posting carousels, reels, and stories daily—sometimes multiple times a day—chasing views and followers like a hamster on a wheel. You’re doing all the right things, but sales aren’t coming…
THE OUBAITORI EDIT 