Tag: business
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Why I Shifted My Focus from Reselling to Downsizing
In late fall of 2016, I stumbled into the world of YouTube reseller videos. They were just starting to gain traction, and the creators behind them were quickly developing loyal, almost cult-like communities. Around the same time, a friend of mine was making decent money selling on eBay as a side hustle. As a stay-at-home…
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The Dark Side of “Easy Money” — Why TokReviews Isn’t What It Seems
HELLO YOU. If you’ve been scrolling TikTok lately, you may have stumbled on videos promising you can “earn hundreds just by reviewing TikToks.” The link they share? TokReviews.com — a slick-looking site dressed up in TikTok branding and dripping with promises of quick, easy cash. At first glance, it feels legit. You click the link,…
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From Pyramid Power to Personal Sales: The Rise, Fall, and Future of MLMs
There was a time when Multi-Level Marketing (MLM) felt like the golden ticket. A chance to work from home, be your boss, join a community of women who cheered each other on, and build “generational wealth” by sharing your favorite products. Oils, protein shakes, skincare, leggings—you name it, there was a “business opportunity” attached to…
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Which YOU Character Is Your Brand Archetype? Discover Your Monday Mood and Business Superpower
You wake up on a Monday.Your phone is already buzzing.Your to-do list feels longer than a CVS receipt.And suddenly the motivation from your weekend planning session has vanished into thin air. Sound familiar? You’re not lazy. You’re not scattered. You just haven’t figured out how you operate best—especially when Monday hits like a freight train.…
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Handmade with Heart, Hustled with Grit: Why Today’s the Day to Go for Broke
Today is one of those serendipitous calendar moments where two very different national days collide—and somehow, they tell the same story. April 5th is National Handmade Day and National Go for Broke Day. At first glance, one celebrates craftsmanship and creativity, while the other honors bold risk-taking. But if you’re a maker, an artist, a…
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Tuesday Tip: Why Running a Small Business Feels Like March Madness — and How to Win Your Own Tournament
March Madness isn’t just a basketball tournament—it’s a rollercoaster of strategy, surprises, and relentless determination. If you’re a small business owner, that probably sounds very familiar. Here’s your reminder: Running a small business is like competing in your own version of March Madness every single day. The chaos, the hustle, the underdog energy—it’s all part…
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Navigating the Future of Selling and Shopping
I’ve been thinking a lot about our crazy retail landscape—and how we can keep supporting the dreamers and doers who dare to build something from scratch. We’re at this fascinating crossroads: we can buy everything online in minutes (thank you, Amazon) or we can celebrate the mom-and-pop shops that pour their hearts into each product.…
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Connect Authentically: Strategies for Social Growth
Remember when TikTok went dark for those 12 hours and everyone suddenly realized how much we crave connection? Whether it’s watching someone cook dinner, demonstrate a cleaning hack, bake sourdough, or share the behind-the-scenes of their small business—we want to see real life. But over time, social media started feeling a bit like WWE wrestling—staged…
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Are You a Spaghetti Marketer? How to Stop Chasing Views and Start Nurturing Your Followers
If you’re a small business owner juggling the roles of creator, marketer, and customer service rep, chances are you’ve experienced the burnout of social media. You’re posting carousels, reels, and stories daily—sometimes multiple times a day—chasing views and followers like a hamster on a wheel. You’re doing all the right things, but sales aren’t coming…
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Shake Off the Monday Blues: Finding Your Special Sauce Every Day
Let’s be real: Monday doesn’t have to be the worst day of the week. For small business owners especially, it feels like the world piles on the pressure as soon as the weekend ends—new campaigns, new orders, new everything. But what if I told you that Monday isn’t the problem? It’s all about the mindset…
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Small Businesses: Navigating the Perfect Storm of Challenges in 2024
If you’re a small business owner, chances are you’ve felt the pinch this year. Rising costs, shrinking wallets, and cutthroat competition from mega-retailers and ultra-budget options like Temu and Shein have created a storm that’s hard to weather. You’re not alone in the frustration of pouring your heart and soul into a business only to…
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Oops, Posh Did It Again: New Fees & Shipping Changes Have Resellers Talking
I’m humming Britney Spears because Poshmark has done it again! Just like clockwork, every year right after PoshFest, they hit us with a big change that no one asked for. And this year’s bombshell? It’s a real doozy. With Q4 holiday shopping around the corner and 2024 just peeking over the horizon, Poshmark’s new fee…
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