Tag: Digital Marketing
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The Difference Between Being Seen and Being FOUND
Visibility introduces a business. Being FOUND gives someone a reason to care. A business can appear in thousands of social media feeds and still remain virtually unknown. The views may be counted, the post may receive a temporary lift, and the owner may feel encouraged by promising analytics. A day later, the attention has moved…
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What It Means to Be FOUND
How thoughtful curation can turn discovery into connection, growth, and meaningful results In The Review That Sold a Candle Two Years Later, I explored how one thoughtful recommendation can continue influencing a purchasing decision long after it is published. Julia Amponsah-Gilder’s review of a Kimberly Johnson candle remained available for nearly two years before another…
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Content Creation Gets the Attention. Content Curation Gives It Context.
We hear the term content creator constantly. It has become part of our everyday vocabulary as social media has turned millions of ordinary people into photographers, writers, reviewers, educators, entertainers, and storytellers. We generally understand what creators do because we can see the result of their work: they make something that wasn’t there before. The…
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Before You Build a Following, Ask Yourself This: What’s Your Purpose? (A Lesson From the Bees) 🐝💛
We live in a time where you can go viral for anything.A cute toddler moment. A cleaning hack. A day-in-the-life vlog.And for many stay-at-home moms, TikTok seems like a beacon, offering hope that maybe, just maybe, you can turn your day-to-day into something profitable. “I want to be TikTok paid.”“I need 10,000 followers.”“I just want…
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