Tag: digital-marketing
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5 Creative Ways to Get People to Visit Your Profile (and Why It Matters)
We’ve all been there—posting consistently, hustling for likes, and waiting for those magic followers to flood in. But here’s the thing: getting people to visit your profile isn’t about just creating content. It’s about intentionality—driving traffic to your digital storefront, where the real magic happens. Your profile is more than just your bio and a…
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Affiliate Marketing in 2025 with Linktree Shop
Hey there, fellow entrepreneurs—let’s chat about a fresh way to turn your passion for your favorite small business products into a win-win partnership. I recently set up my Linktree Shop, and here’s how it works: I fill it with all of my favorite products, especially self-care items from small businesses I know, love, and have…
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Connect Authentically: Strategies for Social Growth
Remember when TikTok went dark for those 12 hours and everyone suddenly realized how much we crave connection? Whether it’s watching someone cook dinner, demonstrate a cleaning hack, bake sourdough, or share the behind-the-scenes of their small business—we want to see real life. But over time, social media started feeling a bit like WWE wrestling—staged…
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Are You a Spaghetti Marketer? How to Stop Chasing Views and Start Nurturing Your Followers
If you’re a small business owner juggling the roles of creator, marketer, and customer service rep, chances are you’ve experienced the burnout of social media. You’re posting carousels, reels, and stories daily—sometimes multiple times a day—chasing views and followers like a hamster on a wheel. You’re doing all the right things, but sales aren’t coming…
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Things Your Business Needs to Leave in 2024 (Seriously, It’s Time!)
Let’s be honest: running a business and trying to keep up with social media can feel like juggling flaming torches while riding a unicycle. It’s not easy. We all want more engagement, a bigger audience, and actual sales. But somewhere along the way, some pretty questionable practices slipped into the mix, and it’s high time…
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Diversify to Thrive: Common Mistakes Small Businesses Make and How to Avoid Them
Running a small business can feel like juggling a dozen tasks while walking a tightrope. Time is precious, energy is limited, and the competition is fierce. It’s easy to fall into the trap of “doing what works”—especially when it comes to social media and selling platforms. But if you’ve put all your eggs in one…
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Small Businesses: Navigating the Perfect Storm of Challenges in 2024
If you’re a small business owner, chances are you’ve felt the pinch this year. Rising costs, shrinking wallets, and cutthroat competition from mega-retailers and ultra-budget options like Temu and Shein have created a storm that’s hard to weather. You’re not alone in the frustration of pouring your heart and soul into a business only to…
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