Tag: marketing
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What It Means to Be FOUND
How thoughtful curation can turn discovery into connection, growth, and meaningful results In The Review That Sold a Candle Two Years Later, I explored how one thoughtful recommendation can continue influencing a purchasing decision long after it is published. Julia Amponsah-Gilder’s review of a Kimberly Johnson candle remained available for nearly two years before another…
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Embracing Life’s Seasons for Intentional Living
There are seasons when life expands, and there are seasons when it asks us to become better stewards of what we’ve already been given. If you’ve noticed that things have been a little quieter around The Oubaitori Edit, it isn’t because I’ve disappeared. It’s because life has required my attention in ways that no content…
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Understanding Frameworks: The Key to Small Business Success
I just saw another small business owner asking for help as they watch the landscape shift and quietly wonder if they’re next. The exhaustion is already there. Not from laziness, but from not fully understanding what it takes to run a business at this level; late nights sourcing and testing products, setting up for markets,…
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Hello YOU: A Business Coach’s Guide to Branding Clarity, Stalled Sales, and the Future of Small Business
Let’s have a real conversation about small business. Americans are taught how to start a business. We are encouraged to dream big, take risks, and believe in the power of entrepreneurship. We hear the success stories about founders who turned a small idea into something incredible. What we rarely hear about is the moment when…
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Slow Sunday Feature
Keeping It Real (and Really Vintage) with Kelly Szabo A conversation on calling, caregiving, and the sacred work of secondhand Editor’s Note There are creators you watch for tips, and then there are creators you return to because they make you feel grounded.Kelly Szabo is both. I’ve known Kelly online for years now, long before…
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Tuesday Tip: The Starbucks Bear Craze — A Masterclass in Scarcity Marketing
Imagine being one of the most recognizable coffee brands in the world, yet watching your sales slump, boycotts trend online, and shareholders grow restless as Q4 begins. What do you do when your halo starts to dim? If you’re Starbucks, you collaborate with Hello Kitty and drop a limited-edition Bearista Glass Cup that instantly breaks…
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The Dark Side of “Easy Money” — Why TokReviews Isn’t What It Seems
HELLO YOU. If you’ve been scrolling TikTok lately, you may have stumbled on videos promising you can “earn hundreds just by reviewing TikToks.” The link they share? TokReviews.com — a slick-looking site dressed up in TikTok branding and dripping with promises of quick, easy cash. At first glance, it feels legit. You click the link,…
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🎧 If Social Media Platforms Were Songs: A Nostalgic Guide to the Vibes
There was a time when you had one AIM away message, one MySpace Top 8, and one screen name that definitely had the word “xoxo” in it. Now? We live in a world where every social platform has its language, tone, and vibe. It’s like having multiple personalities, but for the sake of “connection.” But…
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From Pyramid Power to Personal Sales: The Rise, Fall, and Future of MLMs
There was a time when Multi-Level Marketing (MLM) felt like the golden ticket. A chance to work from home, be your boss, join a community of women who cheered each other on, and build “generational wealth” by sharing your favorite products. Oils, protein shakes, skincare, leggings—you name it, there was a “business opportunity” attached to…
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Minimalism for the Mildly Deranged Entrepreneur
She wasn’t trying to do less, but rather eliminate the excess disguised as productivity. Let’s redefine minimalism. Not as an aesthetic. But as an act of war against chaos. In a world that sells us hustle as success and perfection as peace, choosing simplicity is revolutionary. It’s not about the clean white desk or the…
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Cut the Dead Weight: A Midweek Obsession With Less
She was paying $47/month for a platform she hadn’t touched in three months. She called it “just in case.” But let’s be honest—That wasn’t a safety net.It was a self-imposed trap.A subscription-shaped shackle dressed up as strategy. Just like Joe kept Beck around long after he should’ve let go, you’re probably holding on to systems,…
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