Tag: small-business
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Navigating the Future of Selling and Shopping
I’ve been thinking a lot about our crazy retail landscape—and how we can keep supporting the dreamers and doers who dare to build something from scratch. We’re at this fascinating crossroads: we can buy everything online in minutes (thank you, Amazon) or we can celebrate the mom-and-pop shops that pour their hearts into each product.…
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Connect Authentically: Strategies for Social Growth
Remember when TikTok went dark for those 12 hours and everyone suddenly realized how much we crave connection? Whether it’s watching someone cook dinner, demonstrate a cleaning hack, bake sourdough, or share the behind-the-scenes of their small business—we want to see real life. But over time, social media started feeling a bit like WWE wrestling—staged…
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Are You a Spaghetti Marketer? How to Stop Chasing Views and Start Nurturing Your Followers
If you’re a small business owner juggling the roles of creator, marketer, and customer service rep, chances are you’ve experienced the burnout of social media. You’re posting carousels, reels, and stories daily—sometimes multiple times a day—chasing views and followers like a hamster on a wheel. You’re doing all the right things, but sales aren’t coming…
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When Life Slaps You Like a Clown: Finding Illumination in the Unexpected
Life has a funny way of delivering its biggest lessons. Sometimes, they come gently, like a whisper in the wind. Other times, they hit you hard—like a clown slapping you in the face. You’re left standing there, stunned, dumbfounded, wondering What just happened? That’s the thing about illumination. It rarely arrives the way we expect.…
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Tuesday Tips: Overcoming Imposter Syndrome by Building Systems That Work for You
Have you ever found yourself thinking:“I’m not getting enough sales.”“I don’t have enough followers.”“I wish I had more repeat customers.” These thoughts often feel like roadblocks, holding you back from the success you’re working so hard to achieve. If you dig deeper, you’ll often discover what’s underneath these concerns: And if you keep digging, you…
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Diversify to Thrive: Common Mistakes Small Businesses Make and How to Avoid Them
Running a small business can feel like juggling a dozen tasks while walking a tightrope. Time is precious, energy is limited, and the competition is fierce. It’s easy to fall into the trap of “doing what works”—especially when it comes to social media and selling platforms. But if you’ve put all your eggs in one…
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Obedience and Encouragement
It’s a question that cuts through the noise of life: “What do I really want?” Elisabeth Elliot frames it with profound clarity: “Did I want what I wanted, or did I want what He wanted, no matter what it might cost?” This isn’t a question we answer just once—it’s one we revisit in different seasons…
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Small Businesses: Navigating the Perfect Storm of Challenges in 2024
If you’re a small business owner, chances are you’ve felt the pinch this year. Rising costs, shrinking wallets, and cutthroat competition from mega-retailers and ultra-budget options like Temu and Shein have created a storm that’s hard to weather. You’re not alone in the frustration of pouring your heart and soul into a business only to…
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