Tag: Social Media Marketing
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Transform Your Recipes with Jam Wizard Magic
When I think of homemade jam, I picture a summer market and that wonderful moment of discovery. You pick up a loaf of freshly baked sourdough, wander past tables filled with local products and suddenly meet a jam alchemist offering flavors you would never expect to find in an ordinary grocery-store jar. That sense of…
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The Difference Between Being Seen and Being FOUND
Visibility introduces a business. Being FOUND gives someone a reason to care. A business can appear in thousands of social media feeds and still remain virtually unknown. The views may be counted, the post may receive a temporary lift, and the owner may feel encouraged by promising analytics. A day later, the attention has moved…
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What It Means to Be FOUND
How thoughtful curation can turn discovery into connection, growth, and meaningful results In The Review That Sold a Candle Two Years Later, I explored how one thoughtful recommendation can continue influencing a purchasing decision long after it is published. Julia Amponsah-Gilder’s review of a Kimberly Johnson candle remained available for nearly two years before another…
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Hello YOU: A Business Coach’s Guide to Branding Clarity, Stalled Sales, and the Future of Small Business
Let’s have a real conversation about small business. Americans are taught how to start a business. We are encouraged to dream big, take risks, and believe in the power of entrepreneurship. We hear the success stories about founders who turned a small idea into something incredible. What we rarely hear about is the moment when…
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