Sometimes the bravest move an entrepreneur makes is not starting something new, but walking away from something that is already working.
For Lea, the millennial Florida mom behind All That Grace Boutique, that moment came after she found early success in reselling. Her journey started in 2019 when she began selling clothing she no longer fit into after her last pregnancy. It was a practical way to declutter, but the experience introduced her to the world of online selling.
During the pandemic her mother-in-law noticed the growing trend of live sales and encouraged her to try it. Lea spent several months watching other sellers and learning the format before hosting her first live sale in July 2021. Within only a few shows she began building momentum and attracting buyers. What she loved most was the interaction; the community that formed around the lives made the experience feel social and uplifting.
But reselling, especially live selling, requires enormous energy. The preparation, inventory organization, and show schedules began to wear on her physically. Lea has battled chronic illness for years, and eventually she realized something had to change.
Instead of pushing through exhaustion, she chose a different path.
In 2023 she decided to pursue something she had dreamed about for years, designing her own items and building a boutique that reflected her faith and life experiences. Living with illness had given her a new perspective on time and purpose. Rather than spending her energy trying to maintain the pace of live sales, she wanted to create products that encouraged people and carried meaning.
That decision became All That Grace Boutique, a shop focused on faith-based designs, chronic illness awareness, and personalized gifts. Lea also creates custom marketing materials for other small businesses, helping fellow entrepreneurs elevate their branding with thoughtful printed pieces that reflect their identity.
I have actually followed Lea’s journey for several years and have watched her evolve from reselling into building something that truly reflects who she is. When I finally placed my own order, I chose a custom engraved keychain with my anniversary date on it. It was one of those small but meaningful details that instantly becomes part of your daily routine.
Lea approaches every custom order with care and empathy. She communicates closely with customers, asks detailed questions, and works to ensure every piece reflects their vision. That attention to detail is part of what makes her boutique stand out.
Sometimes those orders carry deep emotional weight. One customer asked her to create tumblers honoring a rare illness that had taken a family member’s life. As Lea worked on the project she found herself overwhelmed with emotion. Moments like that remind her that small businesses often hold pieces of people’s stories.
Family support has been essential to her journey. Her daughters help with the business, allowing Lea to balance entrepreneurship with her health. Her daughter Rihanna has even started her own creative venture making custom phone cases through @cases_by_rhi, creating a mom-and-daughter entrepreneurial partnership.
Faith is woven throughout everything Lea does. Each morning she begins her day with a verse that has become a personal anchor, Joshua 1:9.
“Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go.”
Trusting that promise gave her the courage to leave a business model that was working and step into one that aligned better with her life.
Recently Lea has also been focusing on rebuilding strength through exercise and rediscovering one of her favorite activities, roller skating. She shares this journey on her Instagram account @lealovesskating, where followers see both the fun and determination behind her wellness journey.
Roller skating nostalgia runs deep across generations. Millennials are rediscovering it as fitness and self-expression, while many Gen X readers remember childhood nights at the rink, neon lights glowing, friends circling the floor, and a quick stop at the snack bar for pizza or a soda between songs.
Some traditions never really disappear; they simply roll forward into the next generation.
That sense of relatability shows up in Lea’s products as well. One of the most popular items in her shop is the Coffee Because Adulting Is Hard Neutral 40 oz Tumbler, which perfectly captures the millennial reality of juggling work, family, responsibilities, and the daily need for caffeine to keep everything moving.
For readers discovering her boutique for the first time, Lea offers a 10 percent discount for new customers using code FIRSTPURCHASE10.
For Lea, building All That Grace Boutique is not just about products. It is about faith, family, and the courage to trust that when God calls you to something new, He will provide the strength to walk the path.
You can explore her boutique at allthatgraceboutique.com and follow her journey on Instagram at @allthatgracedesignprinting and @lealovesskating.
Small Business Spotlight
Business Name: All That Grace Boutique
Founder: Lea
Location: Florida
What She Creates:
Faith-based gifts, personalized items, chronic illness awareness products, custom marketing materials for small businesses, and thoughtful engraved accessories.
Customer Favorite:
Coffee Because Adulting Is Hard Neutral 40 oz Tumbler, perfect for coffee lovers navigating the realities of modern adulthood.
Why Customers Love It:
Detailed custom work, strong communication throughout the process, and products created with empathy and faith.
Special Offer:
New customers receive 10% off with code FIRSTPURCHASE10
Website:
allthatgraceboutique.com
Instagram:
@allthatgracedesignprinting
@lealovesskating





Leave a comment