Category: Strategy
-
The Difference Between Being Seen and Being FOUND
Visibility introduces a business. Being FOUND gives someone a reason to care. A business can appear in thousands of social media feeds and still remain virtually unknown. The views may be counted, the post may receive a temporary lift, and the owner may feel encouraged by promising analytics. A day later, the attention has moved…
Written by
·
-
What It Means to Be FOUND
How thoughtful curation can turn discovery into connection, growth, and meaningful results In The Review That Sold a Candle Two Years Later, I explored how one thoughtful recommendation can continue influencing a purchasing decision long after it is published. Julia Amponsah-Gilder’s review of a Kimberly Johnson candle remained available for nearly two years before another…
Written by
·
-
The Power of Content Curation for Small Businesses
What one small-business sale reveals about trust, discovery and the lasting value of content curation Every day, thousands of people in the United States take the first official step toward starting a business. In July 2026 alone, the U.S. Census Bureau recorded 578,926 business applications, averaging nearly 19,000 per day. These figures represent applications for…
Written by
·
-
Understanding Frameworks: The Key to Small Business Success
I just saw another small business owner asking for help as they watch the landscape shift and quietly wonder if they’re next. The exhaustion is already there. Not from laziness, but from not fully understanding what it takes to run a business at this level; late nights sourcing and testing products, setting up for markets,…
Written by
·
-
Navigating Business Success with Personality Frameworks
An Introduction to Personality, Pattern Recognition, and Why MBTI Still Matters There comes a point, often after following well-meaning advice and experimenting with various strategies, when a quieter question begins to surface. It is not whether you are capable or committed, but whether the methods you are using are actually suited to the way you…
Written by
·
-
Unlock Your Productivity with the YOU Brand Archetype
You wake up on a Monday, and before your feet even hit the floor, your phone is already buzzing. Notifications, emails, reminders, unfinished thoughts from last week, all of it waiting for you before you’ve had your first sip of coffee. Your to-do list is longer than a CVS receipt, and whatever motivation you felt…
Written by
·
-
Embrace Change: Your New Blueprint for Growth
We are at the end of March, making this the perfect time to pause and take an honest look at how your Resolution Blueprint is working in real life. Not the version you imagined in January, but the one you have been living inside of for the past three months. Because here is what tends…
Written by
·
-
Hello YOU: A Business Coach’s Guide to Branding Clarity, Stalled Sales, and the Future of Small Business
Let’s have a real conversation about small business. Americans are taught how to start a business. We are encouraged to dream big, take risks, and believe in the power of entrepreneurship. We hear the success stories about founders who turned a small idea into something incredible. What we rarely hear about is the moment when…
Written by
·
-
Branding Lessons from The Great Food Truck Race
The other night my daughter and I started watching season three of The Great Food Truck Race on Discovery+. It has turned into one of those quiet, low-key traditions that sneak up on you. The kind where you sit down thinking you will watch one episode and end up three episodes deep because the storytelling…
Written by
·
-
The Power of Vision Boards: Seeing Clearly in Life
There are moments in life when clarity doesn’t arrive quietly.It comes after pulling over.After the fear passes.After the rain finally lets up. I still remember driving from Cleveland toward home on the Ohio Turnpike, caught in a dangerous storm that forced me into emergency parking along the freeway. Visibility was nearly gone. I couldn’t see…
Written by
·
-
Mastering Vintage Reselling: Insights from Kelly Really Resells
Keeping It Real (and Really Vintage) with Kelly Szabo Tools, truth, and thriving as a secondhand seller After the holidays, many resellers find themselves standing in front of overstuffed closets, half-listed inventory, and a quiet sales dashboard, wondering, What now? That’s precisely why today’s Feature Friday matters. Kelly Szabo of Kelly Really Vintage doesn’t sell…
Written by
·
-
Tuesday Tip: Close the Books on 2025 — With Intention
The final days of the year have a certain quiet honesty to them. The rush of Q4 fades, inboxes slow down, and you finally have enough breathing room to look at your business without urgency hovering over your shoulder. This is the time to do the kind of review that actually moves you forward. Not…
Written by
·