Category: Strategy
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Meet Joe Goalberg — Your New (Unhinged) Productivity Coach
You want to change your life. Build the business. Launch the brand. Finally, write that newsletter.But there’s one thing in your way: You keep treating your goals like acquaintances. I want you to start treating…
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Handmade with Heart, Hustled with Grit: Why Today’s the Day to Go for Broke
Today is one of those serendipitous calendar moments where two very different national days collide—and somehow, they tell the same story. April 5th is National Handmade Day and National Go for Broke Day. At first glance, one celebrates craftsmanship and creativity, while the other honors bold risk-taking. But if you’re a maker, an artist, a…
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Tuesday Tip: Why Running a Small Business Feels Like March Madness — and How to Win Your Own Tournament
March Madness isn’t just a basketball tournament—it’s a rollercoaster of strategy, surprises, and relentless determination. If you’re a small business owner, that probably sounds very familiar. Here’s your reminder: Running a small business is like competing in your own version of March Madness every single day. The chaos, the hustle, the underdog energy—it’s all part…
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5 Creative Ways to Get People to Visit Your Profile (and Why It Matters)
We’ve all been there—posting consistently, hustling for likes, and waiting for those magic followers to flood in. But here’s the thing: getting people to visit your profile isn’t about just creating content. It’s about intentionality—driving traffic to your digital storefront, where the real magic happens. Your profile is more than just your bio and a…
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Hit Record: Why Starting a Small Business is Like Making a Mixtape
Remember the good old days of sitting by the radio, finger hovering over the record button, waiting for just the right song to come on so you could capture it for your mixtape? You had to time it perfectly—too soon, and you’d get the DJ’s voice; too late, and you’d miss the intro. And if…
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Affiliate Marketing in 2025 with Linktree Shop
Hey there, fellow entrepreneurs—let’s chat about a fresh way to turn your passion for your favorite small business products into a win-win partnership. I recently set up my Linktree Shop, and here’s how it works: I fill it with all of my favorite products, especially self-care items from small businesses I know, love, and have…
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Why Legacy Media Is Dying: The Power of Truth in Independent Journalism
In recent years, a seismic shift in public trust has rocked the media landscape. Legacy media, once the gold standard of information, is now struggling to remain relevant. The reason is simple: they’ve lost the trust of the people. Instead of presenting balanced narratives, they seem to thrive on division, wielding politics, religion, sexuality, and…
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Navigating the Future of Selling and Shopping
I’ve been thinking a lot about our crazy retail landscape—and how we can keep supporting the dreamers and doers who dare to build something from scratch. We’re at this fascinating crossroads: we can buy everything online in minutes (thank you, Amazon) or we can celebrate the mom-and-pop shops that pour their hearts into each product.…
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Connect Authentically: Strategies for Social Growth
Remember when TikTok went dark for those 12 hours and everyone suddenly realized how much we crave connection? Whether it’s watching someone cook dinner, demonstrate a cleaning hack, bake sourdough, or share the behind-the-scenes of their small business—we want to see real life. But over time, social media started feeling a bit like WWE wrestling—staged…
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Are You a Spaghetti Marketer? How to Stop Chasing Views and Start Nurturing Your Followers
If you’re a small business owner juggling the roles of creator, marketer, and customer service rep, chances are you’ve experienced the burnout of social media. You’re posting carousels, reels, and stories daily—sometimes multiple times a day—chasing views and followers like a hamster on a wheel. You’re doing all the right things, but sales aren’t coming…
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Authentic Branding for a Purposeful Business
When someone opens your Instagram page for the first time, what do they feel? Does your grid convey your story, your mission, and why they should care about what you do? Or is it a whirlwind of mismatched content that doesn’t truly reflect who you are? Authenticity is more than a buzzword; it’s the bridge…
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Things Your Business Needs to Leave in 2024 (Seriously, It’s Time!)
Let’s be honest: running a business and trying to keep up with social media can feel like juggling flaming torches while riding a unicycle. It’s not easy. We all want more engagement, a bigger audience, and actual sales. But somewhere along the way, some pretty questionable practices slipped into the mix, and it’s high time…
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