Tag: branding
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Unlock Your Productivity with the YOU Brand Archetype
You wake up on a Monday, and before your feet even hit the floor, your phone is already buzzing. Notifications, emails, reminders, unfinished thoughts from last week, all of it waiting for you before you’ve had your first sip of coffee. Your to-do list is longer than a CVS receipt, and whatever motivation you felt…
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Hello YOU: A Business Coach’s Guide to Branding Clarity, Stalled Sales, and the Future of Small Business
Let’s have a real conversation about small business. Americans are taught how to start a business. We are encouraged to dream big, take risks, and believe in the power of entrepreneurship. We hear the success stories about founders who turned a small idea into something incredible. What we rarely hear about is the moment when…
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Branding Lessons from The Great Food Truck Race
The other night my daughter and I started watching season three of The Great Food Truck Race on Discovery+. It has turned into one of those quiet, low-key traditions that sneak up on you. The kind where you sit down thinking you will watch one episode and end up three episodes deep because the storytelling…
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Which YOU Character Is Your Brand Archetype? Discover Your Monday Mood and Business Superpower
You wake up on a Monday.Your phone is already buzzing.Your to-do list feels longer than a CVS receipt.And suddenly the motivation from your weekend planning session has vanished into thin air. Sound familiar? You’re not lazy. You’re not scattered. You just haven’t figured out how you operate best—especially when Monday hits like a freight train.…
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Tuesday Tip: Why Running a Small Business Feels Like March Madness — and How to Win Your Own Tournament
March Madness isn’t just a basketball tournament—it’s a rollercoaster of strategy, surprises, and relentless determination. If you’re a small business owner, that probably sounds very familiar. Here’s your reminder: Running a small business is like competing in your own version of March Madness every single day. The chaos, the hustle, the underdog energy—it’s all part…
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Authentic Branding for a Purposeful Business
When someone opens your Instagram page for the first time, what do they feel? Does your grid convey your story, your mission, and why they should care about what you do? Or is it a whirlwind of mismatched content that doesn’t truly reflect who you are? Authenticity is more than a buzzword; it’s the bridge…
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Things Your Business Needs to Leave in 2024 (Seriously, It’s Time!)
Let’s be honest: running a business and trying to keep up with social media can feel like juggling flaming torches while riding a unicycle. It’s not easy. We all want more engagement, a bigger audience, and actual sales. But somewhere along the way, some pretty questionable practices slipped into the mix, and it’s high time…
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Shake Off the Monday Blues: Finding Your Special Sauce Every Day
Let’s be real: Monday doesn’t have to be the worst day of the week. For small business owners especially, it feels like the world piles on the pressure as soon as the weekend ends—new campaigns, new orders, new everything. But what if I told you that Monday isn’t the problem? It’s all about the mindset…
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Small Businesses: Navigating the Perfect Storm of Challenges in 2024
If you’re a small business owner, chances are you’ve felt the pinch this year. Rising costs, shrinking wallets, and cutthroat competition from mega-retailers and ultra-budget options like Temu and Shein have created a storm that’s hard to weather. You’re not alone in the frustration of pouring your heart and soul into a business only to…
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